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Tips in Using Social Media for Real Estate
By Agent Image | May 2, 2011
- Inform and educate. Feature a different member of your team answering FAQs on your company YouTube channel or blog about your opinions on the latest local market news in your area. This way, you don’t just pique the interest of people but you also showcase the expertise of your company by educating home buyers and sellers.
- Showcase your findings. Linking to other sources is a good way to prove that your facts are well-supported; but you build more credibility and impress people more when you make case studies yourself. Share articles or studies you made that will be of value to your potential clients.
- Automate your post updates. Setup your blogs to auto-post your latest entries and updates across all your social sites using tools like Twitterfeed, Ping.fm or dlvr.it. These tools allow you to instantly syndicate and publish your content and expand your reach through added exposure on your social profiles.
- Engage with your web visitors. One of the best advantages of social media marketing is that it lets you communicate with your audience faster and easier. But what should you do if your company page has hundreds or thousands of fans? Don’t get overwhelmed. Since most social media platforms allow you to create lists, you may place specific contacts or prospects into a separate business list. This allows you to focus on seeing the interactions and updates that matter most to you. When comments or inquiries are posted on your wall or profile, reply to them even if they don’t have questions. The goal is to have fun and engage with people on a more personal basis. The more you engage, the stronger your connections become. At the very least, you’ll be able to start an open dialogue with your audience, and this is always a plus.
- Manage your “social media time” wisely. Social media is a great channel to advertise and promote your services. However, keep in mind that the goal of social media is to grow your online presence and connect with people, and shouldn’t necessarily take a major bulk of your time. If you don’t have a social media assistant, it is very easy to lose track of time and spend hours writing your blog or tweaking your Facebook page. Since you’ve got a business to run in the real world, try spending no more than an hour each day doing your social media updates. In fact, may people get the feeling that social media can be overwhelming at first. A gradual start is best — you may start with 1 or 2 channels first, then adding more only after you think you can effectively manage them all.
If you need help on how to jumpstart your social media strategy for your company, you may sign up for a Free Consultation with us. You can also learn more by visiting our newsblog at where we give you tips on marketing, lead generation, and website design.
Topics: Social Media for Real Estate |