Home | An Introduction to Google’s Algorithm »
By Vinny | May 31, 2007
My site is live. Now what do I do?
Let’s talk about the most pressing issue you have now that your site is live.
Most new site owners ask themselves the same questions:
How do I market it?
How do I generate traffic?
What’s available to me online to get qualified users to my site who are looking for real estate in my area?
It seems that there is an endless black hole of options out there for you in the real estate industry, and too many people I have spoken with have a very limited knowledge of how to get ranking on search engines for desirable keyphrases. The biggest misunderstanding I frequently hear is, “Now that I have a site, if my meta tags are written correctly, I should rank for relevant keyphrases. Right?”
Do me a favor and try this simple test to see if you are in a competitive area:
Go to Google and type in the area that you service followed by the words “real estate.” An example: “Los Angeles Real Estate” (omit the quotations). You can even narrow the search phrase down to something a little more specific like “Hollywood Hills Real Estate.” Look at the information on the top right hand side to see how many related sites are available for that specific search term (Look for the information that says something like “Results 1 - 10 of about 1,390,000).
You will often find that there are at least a million, if not many more, sites that are competing for ranking on terms like the one in the above example. Note that your competition is not limited to real estate agents in your area. You’ll also see brokerages and all the other monster companies out there that are trying to generate leads. Often, companies like Homegain, RealtyTracker, Business.com and many more spend huge amounts of money to rank well for these search terms. Then they later use their ranking visibility to sell marketing products back to you. All is not lost. Agent Image offers many tools to help your credibility and visibility on the major search engines.
There are two ways to get ranked on search engines like Google. The first is to appear among the natural, or organic rankings. These are the 1-10 listings you see right down the middle of the page. The other way to get on the first page for rankings is to pay to be there. This is often called the paid search, or Pay Per Click (PPC) model.
The organic listings consist of high quality, relevant sites with plenty of uniquely written, relevant content that is based around the specific keyphrase that the user searched. These sites also have inbound links, or other sites pointing back to that site. An inbound links indicates to the search engines that, “This site is a resource or an authority on information about said keyphrase”. In other words, if you view search engine ranking like a popularity contest, and a one-way link from one site to another counts as a vote, then the site with the most votes wins.
Big misconception: Reciprocal links, often advertised as “you link to a site that links back to you” are considered inbound links. This is not true. This type of linking was effective several years ago on search engines like Yahoo and MSN. Today they no longer work well on any search engine, and they are generally a waste of time for Google.
Google has a statement about this.
PPC campaigns can be tough to manage because when we talk about Google we have to consider “Quality Score.” This is a number based heavily on the actual page you choose to have people land on. Google rewards better landing pages with lower costs per click. This requires writing ad copy and constantly monitoring click through rates. The ad and landing page Pay Per Click also needs to be eye-grabbing enough to persuade a user to click the listing. Finally, relevant keyphrases need to trigger the ads so that the user feels that they will receive useful information that relates to their search.
We know how difficult search engine marketing can be. Agent Image provides some of the best options available for both natural Search Engine Optimization (SEO) and PPC. We look forward to providing you with the most current information in the growing field of online marketing. We will show you examples of the metrics and information as it relates to our clients’ rankings and much more. We want to help turn you website into the best marketing tool possible in this age of Internet and search engine marketing.
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Topics: Intro. to Internet Marketing |
Comments
August 17th, 2007 at 8:39 am
I will try search and then coment.
August 17th, 2007 at 8:40 am
So far - so good
August 17th, 2007 at 8:41 am
I want to be sure my company had
very good visibility!!!
August 17th, 2007 at 8:42 am
I want to be sure my company had
very good visibility!!! I have typed 3 coments -I don’t know what else to do.
November 27th, 2007 at 1:30 am
Will search and then comment.
January 24th, 2008 at 7:32 am
No time to comment at this time
January 28th, 2008 at 7:19 pm
No comments at this time
February 5th, 2008 at 1:45 pm
Thanks, we will see how we are doing!
February 7th, 2008 at 6:55 pm
I will experiment then comment.
February 7th, 2008 at 6:56 pm
I will use it for a while then comment.
February 7th, 2008 at 6:58 pm
I’ve tried submitting. It will not submit.
February 13th, 2008 at 9:48 am
I will do what is need to get my site seen.
February 22nd, 2008 at 9:08 pm
log in
February 28th, 2008 at 6:30 pm
fine
February 28th, 2008 at 6:35 pm
Not available for comment
February 29th, 2008 at 2:21 pm
Would like help getting website to search engines.
March 18th, 2008 at 2:13 pm
Thanks!
March 18th, 2008 at 2:15 pm
Thanks for your help.
March 18th, 2008 at 2:21 pm
I had a very good experience overall working with Agent Image. Jason went above & beyond to make a difficult experience understandable. I was able to overcome my fear of technology. I am encouraged to find out in these days in age. There is a company out there who do what they say and mean it as well. Once again it was a pleasure……
March 20th, 2008 at 2:58 pm
It was a great experience to see all of our ideas come together in such a stylish fashion!
April 5th, 2008 at 1:50 pm
Thanks
April 5th, 2008 at 1:50 pm
thank you
April 11th, 2008 at 6:17 pm
I got lucky when Jason was assigned to develop my website. He made the entire experience easy with an excellent outcome every time I asked him to do or change something. We now have a site that is visually stunning and that showcases our homes in so many ways. We hope to have Jason help us on Search Engine Optimization to take us to the next level.
April 19th, 2008 at 8:32 am
Thank you!
April 19th, 2008 at 8:33 am
Thank you.