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Jazz Up Your Company’s Facebook Fan Page
By Agent Image | June 1, 2011
Agent Image loves social media and we know that using Facebook as an online marketing tool for your real estate business requires more than just creating your own fan page.
Social media has become the norm rather than the exception for most businesses so being Facebook-savvy helps you stand out from your competitors. If you’re having a difficult time thinking of new ways to optimize your Facebook page, here are some easy tips we’ve gathered for you.
- Know your goals. You won’t get far on Facebook without identifying why you’re on it in the first place. Once you know what you want to achieve, it’ll be easier to follow a strategy. For example, if you want more fans to read up on your latest posts or listings on your agent website, you can link your real estate blog to your Facebook feed so that your updates are posted automatically.
- Use Facebook to communicate. Let your fans and potential clients reach you. Make sure your settings allow wall posts from “Everyone.”Mari Smith, author of Facebook Marketing: An Hour A Day, points out that your wall should have a balance between your own posts and feedback from your audience.
- Revamp your promotion strategy. Encourage fans and future clients to “Like”your latest video listing or agent video by offering something in return like a VIP pass to an open house event or free courtesy service, which they can then avail by visiting your real estate website. Play to your advantage with ads that go beyond your usual catchphrase by focusing on what you actually specialize in.
- Customize your landing page. Running a contest, promotion or advertisement? Let this be the first thing people see when they click on your page. Here’s a sample of a customized Facebook landing page:
If you’re an Agent Image client, you may contact us on how to add your own custom page.
Design and functionality are important when it comes to maintaining your Facebook page. Take time to learn about Facebook’s special features to know which ones will be best suited to your real estate services. If you need more real estate tech tips or marketing advice, visit our Agent Intelligence blog or contact us for a Free Consultation.
Topics: Facebook Marketing, Social Media for Real Estate |
June 1st, 2011 at 4:31 pm
This is great info! You can also jazz up your companies website but adding real estate video.